I am so very excited for Choi Sora
Having won Korea’s Next Top Model Season 3 like two years ago, she has scored a Cruise show, a Louis Vuitton Cruise show, and not just that but a Louis Vuitton by Nicolas Ghesquiere Cruise show.
I’m just very excited at her ongoing performance on the international stage. Seeing her in a LV show was very unexpected. Obviously there is a bias that she is a Korean model and that’s why I’m all excited, but she’s not like Soo Joo or Sung Hee, but almost like a rookie model who is probably still very much unfamiliar to many people. I wasn’t a big fan of her during KNTM, but it’s always great to see Korean models continuously getting more attention. This also shows how important KNTM is to the Korean modelling industry, and I hope this LV show really kicks off her international career (she has been walking some shows in LFW, etc, but not big brands as far as I know) and I can’t wait to see more of Sora’s face in the future (SS15?).
A letter from Nicolas Ghesquère @louisvuitton to attendees at his debut show today in Paris (at Cour Carrée du Louvre)
great marketing scheme
I am very much excited to have Nicolas Ghesquière back and as the creative director of Louis Vuitton, one of world’s leading international fashion houses (and probably more well-known worldwide than the Balenciaga label). Of course, Ghesquière will not disappoint us and probably make me actually like Louis Vuitton (because Marc’s designs didn’t really interest me); however, there’s a part of me that wants him to start his own brand. I know it’s not easy to just start a brand and working at a house with already established history with numerous available resources gives so much more opportunity, but it’s definitely not an impossible thought. Nevertheless, it will be an interesting transition from working at a house that originally began as couture to a house most well-known for its luxury leather goods.
"Louis Vuitton has always incarnated for me the symbol of ultimate luxury, innovation and exploration. I am very honoured of the mission that I am entrusted with, and proud to join the history of this great maison. We share common values and a vision."
Well, I guess it’s now “Nicolas Ghesquière for Louis Vuitton”